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July Education Program – Olympia, WA
July 17, 2019 @ 11:00 am– 1:30 pm CDT
Harness the Power of Digital and Social Media Marketing to Promote Events
with Karen Baker, Strategic & Experiential Marketer+Professor, 7Concepts Inc.
Wednesday, July 17, 2019
Capital Event Center
6005 Tyee Drive SW
Tumwater, WA 98512
11:30am Registration
12:00pm Welcome & Announcements
12:00pm Lunch & Speaker
1:30pm Conclusion
Savvy event organizers know how to harness the power of digital and social media marketing for events they use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition. Today’s planner needs to know how to design content and leverage the correct channels that promote the message and the experience efficiently. What platforms best suit the audience? What content drives and engages the targets?
Learner outcomes:
- Determine and match your high-value audience and influencers and your social media platforms in experiential marketing
- Develop a well-defined strategic plan that leverage the best digital marketing tools resulting in a measurable marketing campaign
- Develop a story using visual storytelling for content design and marketing to encourage audience attendance
- Design an interactive advertising plan that creates and builds online ad campaigns that drive attendance sales and that attendees remember
Karen Baker, Strategic & Experiential Marketer+Professor, 7Concepts Inc.
Karen Baker brings 24-years, as an award-wining executive specializing in Design Research. Strategic planning. Engagement and Experiential Marketing. Karen currently consults with Isom Global Strategies. Think Local First DC and coaches small business owners.
For 13 years she has served as an adjunct professor at The Gorge Washington University, American Public University and The NewSchool of Architecture & Design. Baker hosts a Live weekly talk show, Behind The Mind Radio Show on We Act Radio. Karen has been featured in Association Conventions & Facilities and MeetingMentor magazines and PCMA Education Webinars. Some of her previous clients include Green Festival Expo, BET/Viacom, and Pernod-Ricard.
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CMP Approval:
Earn 1.0 clock hour toward your CMP certification or re-certification by attending this Education Session. Credits will appear in your Events Industry Council Profile.
