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EVENT RESCHEDULED – March Education Program

March 12 @ 8:00 am - 10:00 am PDT

We thank you for your support and interest in our Chapter’s March Program on Personal Branding with Mel Carson scheduled to be held in Bellevue on March 12th. Due to recent events this program has been postponed.

Further details on rescheduling this program will be provided soon.

If you have any questions please contact our Chapter Administrator, Emily at pacificnorthwest@pcma.org.

Thank you again for your support and we look forward to seeing you at our next program.

Discoverable, Shareable & Memorable

How to Uncover Your Personal Brand and
Learn to Tell A Better Story About You


Thursday, March 12
8:00am – 10:00am

As influencer marketing and employee advocacy become more established strategies across the globe, companies are empowering their people to be more present in the communities where their target audience lingers. With a myriad of different digital touch points now vying for our attention, your personal brand is out there whether you own it or not. In this session, Mel Carson will take you on an actionable journey to uncover your personal brand, establish your professional purpose, and help you shape a story for yourself that lays out your wisdom and expertise for all to see and learn from. You’ll get practical advice to help you make the very best impression both online and in person and understand how to put your best foot forward in creating a professional legacy to be proud of.

What you will learn?

  • What is personal branding and why is it important?
  • How to establish some meaningful goals for your brand
  • How people see you today and what you need to improve
  • What your story is and how to tease out a compelling narrative
  • How to uncover your professional purpose
  • Who your competition are and how to differentiate
  • What your next steps are towards your personal brand
  • Some tactical tips along the way

Mel Carson
Founder & CEO + Principal Strategist
delightful communications


As Founder & CEO at award-winning Delightful Communications – a Seattle-based B2B Technology Marketing Agency – Mel’s mission is to help businesses and their people be more discoverable, shareable and memorable. The company applies branding strategies that focus on Content Marketing, Social Media, Digital PR and Personal Branding with a strong emphasis on people and not just pixels. Before starting Delightful, Mel spent 7 years as Digital Marketing Evangelist at Microsoft where he supported and educated customers through social media, writing and by speaking about digital marketing at conferences, trade shows & other events all over the world. He’s author of the critically acclaimed Pioneers of Digital and Introduction to Personal Branding and, along with his wife, Ashley, is the guardian of a wildlife sanctuary on the Olympic Peninsula.


Follow him on Twitter and LinkedIn!


8:00am – Registration/Networking
8:30am – Breakfast
9:00am – Presentation
10:00am – Conclusion


Members – $45.00
Non-Members – $60.00
Students – $10.00 *Valid Student ID Required
Meeting Planners – $0.00
*Meeting Planners do not miss this opportunity to network with other industry professionals. The first (10) planners who register will receive a complimentary registration. That is a $30.00 savings.



March 12
8:00 am - 10:00 am
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PCMA Pacific Northwest Chapter


Meydenbauer Center
11100 NE 6th Street
Bellevue, WA 98004 United States
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Ilissa HamiltonEVENT RESCHEDULED – March Education Program