April Program – Becoming Trusted:
Building Trust In Our Increasingly Skeptical World with Kevin Sanders

Trust is the foundation of human relationships and the key to success in today’s business environment. Yet, as a society, we are in a crisis of trust on a global scale. To become trusted today, you now must first prove that you are worthy of trust. But how?

Drawing on more than sixty years of research in cognitive science and consumer behavior, this engaging and insightful presentation uncovers the hidden truths behind the often-misunderstood concept of trust. It explains exactly how people form trusting relationships and why the conventional approach to building trust actually makes it harder to become trusted in our modern world. You’ll discover practical tips and strategies to quickly become trusted with others so you can perform and lead at your best.

Learning Objectives:

• Understand how trust has changed in our society and how this change affects the way trust now works
• Learn exactly what trust is (and what it’s not) and why we often unintentionally make it harder for others to trust us
• Discover the process people use to assess another’s trustworthiness and how you can make it easier (and quicker!) for others to give you credit for being trustworthy