The PCMA Pacific Northwest Chapter is to serve the business events industry by connecting our members through advocacy, education, leadership, and volunteerism.
Values & Goals
- Diversity
- Inclusion
- Education
- Innovation
- Member Experience
- Philanthropy
Diversity
- Vision: Seek to empower members of diverse communities, cultures, and identifies to find success within our chapter and industry.
- Implementation:
- Create opportunities to highlight the stories and accomplishments of members – ensuring to represent all segments of membership
- “Member of the Month”
- Encourage and invite members from all segments to actively participate in the chapter and PCMA sponsored events
- Task membership with reaching out to recruit diverse backgrounds
- Include relevant topics to encourage diverse backgrounds to attend and participate in our events
- Establish a DEI Committee and/or Chair to further these efforts
- Integrate topics on Diversity into chapter educational offerings
- Commit to 1 education program per year that focus entirely on this topic to stay relevant and effective
- Commit to hiring a expert on this topic to come speak at and event or to our board (NCBMP)
- Cultivate relationships with organizations who are also focused on diversity and inclusion
- National Coalition of Black Meeting Professionals
- Offer a member rate to attend our events
- a Hotel, DMC, or DMO who align with our values and goals
- National Coalition of Black Meeting Professionals
- Develop a Diversity, Equality, and Inclusion (DEI) Committee to evaluate and activate initiatives
- Social Media – sharing relevant articles
- Create opportunities to highlight the stories and accomplishments of members – ensuring to represent all segments of membership
Inclusion
- Vision: Create a warm and welcoming environment where professionals are encouraged to grow, learn, and thrive.
- Implementation:
- Embrace behaviors that make people feel wanted and valued
- Have training and education around this topic
- Ensure the member base is representative of all backgrounds to enhance a welcoming environment
- Add a Code of Conduct to be signed before our events (reach out to HQ)
- Create a community where everyone has a voice
- Create an anonymous feedback form to ensure all voices are heard and receive feedback/ideas on how to best be inclusive and diverse in our chapter
- Implement more events and education where we hear from members, not just hired speakers. (Ted Talk based, Panel based, Breakout Sessions lead by members, etc)
- Promote a sense of belonging
- break the “clique” culture of our chapter
- brand our chapter as inclusive and diverse via social media, branding/collateral, website, etc
- “Member of the Month”
- Embrace behaviors that make people feel wanted and valued
Education
- Vision: Create relevant, innovative, and impactful educational experiences that provide growth to individuals and the organization as a whole.
- Implementation:
- Build creative and relevant experiences delivered on multiple platforms using a variety of formats to ensure all learning styles and preferences are being met
- Thoughtful content curation inclusive of all members, their needs, their interests, and their specific skill levels
- Provide awareness by education and communicating laws and policies that impact the business events industry, specifically around race, gender, etc.
- DEI Committee focuses on sharing relevant and trustworthy articles through our social media
- Cultivate opportunities with organizations which align and expand our educational goals
- Partner with NCBMP
- Joint education partnership with relevant organization
Innovation
- Vision: Embrace an innovative and forward-thinking approach to ensure a relevant, impactful, and beneficial member experience
- Description:
- Create new and purposeful positions within our chapter to invoke change and innovation
- DEI Chairperson and Committee
- CEO Buying / Letter of Commitment (PCMA Ascent Example)
- Take risks to invoke purposeful change
- Experiment with new technology and design
- PCMA Ascent as a model for long-term change implementation and SHARE this information with our membership
- Develop new opportunities to engage stakeholders
- Add/Update our Code of Conduct and make this visible to members and other organizations
- Sign before all events
- Create new and purposeful positions within our chapter to invoke change and innovation
Member Experience
- Vision: Evaluate and develop innovative experiences that ensure we are meeting the evolving needs of all membership categories
- Description:
- Ensure that our member base is representative of a multitude of backgrounds, ethnicities, genders, etc.
- DEI Committee to partner with Membership
- Provide a platform for members to share stories of their experiences in the business events industry
- Address member needs from all industry segments and experience levels.
- Ensure a continued growth and value to our sponsor members as an investment
- Market the brand – tell our chapter’s story, it’s offerings, and member journey
- Ensure that our member base is representative of a multitude of backgrounds, ethnicities, genders, etc.
Community Service
- Vision: Thoughtfully curate opportunities and choose causes to support to enrich the member experience.
- Description:
- Create volunteer opportunities that specifically focus on supporting marginalized groups
- Partner with organizations that promote diversity, equality, and inclusion – ideally within our industry
- NCBMP volunteer partnership
- Provide more resources to members who take a special interest in volunteering
- Celebrate and recognize those who contribute their time volunteering
- Create more opportunities for volunteering – within the chapter and within the community
- Fundraising – specifically set aside X% of dollars raised to be donated to a diverse and inclusive organization (i.e. ACLU, Loveland Foundation, BLM, or one industry-specific)