Starting the year off with PCMA Convening Leaders is always an exciting and motivational start to the new year. After no in person convention since 2020 this year 2,400 industry professionals met safely in Las Vegas earlier this month.  

PCMA, Las Vegas and Caesar’s Entertainment did an amazing job providing a safe environment for us to network and return to in person meetings with some amazing speakers.  

Starting off with a surprise visit from Paula Abdual.  Keynote speakers also included Ronan Farrow, Indra Nooyi and Mateo Salvatore and numerous other education sessions.  The Excitement and passion of our industry is ready to push forward and get back to meeting in person.  We must show the world we can do this safely.

One big takeaway that I came home with was we all need each other, have conversations and don’t be afraid to talk to your partners.  We can do this. 

I know our PNW chapter is ready to be back.  I look forward to seeing you all in February for the Raffle & re-engage on Feb 10th.  Stay safe everyone

Adam Dyes, CMP

PNW Past President