The 4 Es of Engagement:

How to Create Content that Moves Your Audience to ActionDescription:
Whether you’re reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.

Learner Outcomes: 

• Develop a framework for brainstorming engaging, effective content
• Describe how to tie content to your business goals and calls-to-action
• Discuss how to develop persuasive content that works for channels from social media to experiential events

Recommended IS Domain. G: Meeting or Event Design