Blog Posts

Registration is open for the October 28th Program!

The 4 Es of Engagement: How to Create Content that Moves Your Audience to ActionDescription: Whether you're reaching a medical, corporate or trade show audience, smart content marketing can build the credibility of your brand while gaining the loyalty of your audience. In an ever more saturated media landscape, your content needs to break through the noise and provide real value to your audience in order to tie back to your business goals. In this session, digital marketing expert Zontee Hou shares case studies that demonstrate the four types of content that engage your audience, and she shows how to translate that engagement into business results. Learn key takeaways that will allow you to start planning and deploying more effective content marketing today.


The 4 Es of Engagement: How to Create Content that Moves Your Audience to ActionDescription: Whether you’re reaching a medical, corporate or trade show audience, smart content marketing can build

Sponsor Spotlight: This is Portland

Sponsor Spotlight: This is Portland Some of what you’ve heard about Portland is true. Some is not. What matters most is that we’re true to ourselves. There’s a river

Thank you to our sponsor Visit Spokane!

We are Spokane, but we're not what you expect. Kermit the Frog was wrong. Contrary to what the famous amphibian crooned, it IS easy being green. The Spokane Convention Center is proof of that. When you book a convention in Spokane, you're stepping into a city dedicated to fresh air, cleanliness, sustainability and access to outdoor space. In fact, the Convention Center sits along the Spokane River in the middle of Riverfront Park, site of the 1974 World's Fair--the first to be environmentally themed. Read on to learn more about all the new safety updates made during the pandemic, then hop on over to Spokane for your next meeting.

Registration is open for the upcoming PCMA Chapter Program September 9th

Join us for our first hybrid program on September 9th to learn how to make your events more inclusive as we resume in-person events, while also continuing with the virtual and hybrid landscape. We will cover the topics to help you determine which accommodations that your attendees may need, no matter how they attend, and steps you can take to make your event more inclusive for everyone. Avery Berschauer and Andrea Lambrecht, CMP will present based on their life experiences living with disabilities and share insights to apply inclusivity into your event.

Membership Orientation June 25, 2021, 1PM-2PM CDT

This will be an interactive session led by the membership chairs of our 17 North American Regional Chapters. New and prospective members will hear an overview of benefits, hear testimonials for their peers, and participate in breakouts for how to best utilize their membership.

Registration is open for the LGBT Day of Diversity June 30th

Event Title: Drag Queen Trivia presented by PCMA PNW and Visit Seattle Event Description: Seattle-based drag performer Vel Veeta is ready to test your LGBTQ+ trivia knowledge. Network with old friends and new in this event hosted by PCMA Pacific Northwest and Visit Seattle. Bring a friend, a drink, and your game face and get ready to be quizzed on all things LGBTQ+. Registration link below:

Registration is Open for the Chapter Run/Walk Challenge!

All PCMA Chapters are coming together for the month leading up to PCMA EduCon to celebrate all that PCMA is doing for our communities; to foster engagement with members, to promote collaboration across chapters, to generate fun competition/rivalry, and to support our industry friends who were impacted by the pandemic. All proceeds from this run will go to the PCMA Foundation to support our many industry friends who were hard hit by COVID-19. If you do not want to run or walk, you can also donate to this great cause.

Registration is OPEN for the February 25th Chapter Program!

Shrimp N Grits N All That S--- with WhereYaAtMatt We are thrilled to welcome Matthew Lewis, Chef and Host of WhereYaAtMatt, to the PCMA PNW virtual stage! Chef Matt will be sharing his incredible BBQ Shrimp recipe, while we interview him on his unique journey, what direction he sees the food and beverage industry going, and how we – event professionals – can better support Black-owned businesses, like WhereYaAtMatt, through our events.

Celebrate Black History Month!

February marks the start of Black History Month. Please join us as we recognize the ongoing struggle of racial justice in our industry and country, as well as celebrate the incredible achievements and contributions of Black Americans.

Coming Out Of The Dark – by Alicia Moneyhun, PNW Chapter

A year ago, I wrote an article titled “Why Can’t We Be Friends” after a friend severed ties with me simply because I had become a competitor with a new job. At the end of that article, I wrote “attend networking events whenever possible, reach out, say hello when presented the opportunity to meet someone new.

Registration is open for United We Brunch December 8th

Please join us as leaders from Seattle-Tacoma International Airport bring us an update on what’s been happening at SEA. The agenda include: State of the Industry and SEA Traffic FlyHealthy@SEA Update – New Technology and Customer Feedback FlyHealthy@SEA continues to prioritize travelers' safety, health and well-being with protocols including medical grade cleaning, plastic protective barriers, pre-booked parking and even a digital travel book for children with sensory sensitivities. SEA wants the public to know the steps they are taking at the airport, so you can confidently prepare for a trip or make an informed decision about traveling. If you’re headed home for the holidays or taking a trip that couldn’t wait, it’s SEA's highest priority to help keep you healthy with moments of holiday happiness sprinkled in.

“REIMAGINE” – PCMA Chapter Presidents’ Town Hall

Event Description: All organizations are having to rethink and transition into new working models. Why not re-imagine what the future looks like together? The purpose of this program is to bring all PCMA Chapters and PCMA HQ together on one day to provide updates to our communities around a centralized theme as we prepare to re-imagine our traditional ways of operating into 2021. This will be a town hall format with a moderated discussion among all PCMA chapters and PCMA Headquarters. Event Details: December 10th, 2020 at 12pm - 1:30pm CST/ 1pm-2:30pm EST/10am PST

Registration for PCMA U December 8th

Register for PCMA U and hear from some of PCMA's 20 in Their Twenties Class of 2021! As a Student or Young Professional, you probably have a lot of questions about the industry, your future career, and more. Register today and submit your questions to get the answers you're looking for. PCMA U will be held virtually on December 8th from 3:00-4:00pm Central Time in lieu of a pre-conference event at Convening Leaders 2021. Registration for Convening Leaders 2021 is not required to attend PCMA U.

PCMA to Acquire Corporate Event Marketing Association (CEMA) as New Division

Today, we’re excited to announce that PCMA and the Corporate Event Marketing Association (CEMA), the premier community for event marketers, are pursuing an agreement wherein CEMA will be acquired as a wholly-owned division of PCMA. This acquisition will propel both organizations into an exciting new chapter as businesses and organizations adjust to the evolving role of business events in an omnichannel world.

Do Something – King County Tourism Recovery Toolkit

With the King County Recovery Marketing Campaign now live, Seattle Southside Regional Tourism Authority and Visit Seattle are pleased to share the following digital marketing toolkit with you in hopes of extending the DO SOMETHING messaging as far as possible. Our collective voice is louder when we are all saying and sharing the same thing.

Sponsor Spotlight – Seattle Southside

During a time testing our strength, Seattle Southside is dedicated to maintaining its stamina while ensuring the health and safety of all residents, employees and visitors. Our team knows now more than ever that we must provide support to our community and to our partners in the meeting and conventions industry. We will continue to be a resource for you and advocate measures to maintain a safe environment for healthy and productive meetings in the future.

Registration is open for Convening Leaders 2021

Recovery is coming. We all want to get back to the business of connecting people, ideas and opportunities. We also know that you want answers and insights on what the future holds for your careers and businesses Join us on Jan. 11-15. Convening Leaders 2021 will be your community design lab for what business events will look like in a post-pandemic world.

“Bee-ing” Social in The Hive

“Bee-ing” Social in The Hive REGISTER TODAY to reserve your spot to engage with your friends and colleagues and to gain high-level insights on the state of our industry and the impacts of the global pandemic.

Key Leaders Build a Strong Hive

Journey to the New Normal Bees gather pollen and use it to create honey. Join us at The Hive 2020 to gather some pollen from five of the brightest flowers in the bouquet. Moderated by industry veteran Audrey Fan, our Panel of Experts will focus on the impacts and evolution of our industry as a result of the pandemic.

Journey to the New Normal: Swarm Together to Support Our Industry at The Hive – September 29, 2020

Journey to the New Normal The global pandemic threatens our industry and those of us who work in it. The Hive 2020 will focus on the State of our Industry and the changes we’ll see as we “Journey to the New Normal.” The “State of the Industry” opening keynote will set the stage for a moderated discussion answering your questions and discussing the impacts of our changing industry from a multitude of different perspectives: sourcing, technology, venues, event management and more.

Big news! 🔊 #PCMA has several scholarships available!

Are you ready for the new frontier of the meetings and convention industry? Apply now for a limited number of scholarships valued over $1,000 USD. Includes the DES application, exam fee and LIVE 7-week Online Course which runs Sept. 29 through Nov. 12, 2020. All candidates must be eligible to be considered.

PCMA PNW Advocacy Update

In July, the PCMA PNW Chapter joined other industry organizations in our region to put forward a document in a meeting held with the Governor Inslee: Event and Venue Health & Safety Guidelines for Reopening.

United We Brunch! Monthly Video Chat for Members and Guests

United We Brunch! Monthly Video Chat for Members and Guests August's Topic Let's Solve Your Virtual Meeting Problems with John Chen, CEO of Geoteaming Are you working from home? Are you suffering from Zoom fatigue? Do you want the most engaging virtual meetings? John Chen, author of Engaging Virtual Meetings has been meeting virtually for over 35 years and now is sharing 6 secrets of virtual engagement. These techniques helped save a Fortune 100 conference and an attendee said this is the first Zoom where she had MORE ENERGY by the end!

PCMA Releases Business Events Compass

New PCMA Foundation Report Delivers Insights and Strategies for the Business Events Industry in the Next Normal PCMA today released Business Events Compass – an actionable framework of insights and strategies for business event professionals and their business partners to guide their careers and businesses during the pandemic and beyond. The PCMA Foundation funded report provides explicit research-based insights on geographic and industry sector business events recovery opportunities as well as recommendations for the evolution of participant engagement, business models and expected reskilling needs.